Category Archives Link Building

Building links is essential to getting good rankings in the search engines and social bookmarking submission is one of the easiest ways to gain a steady stream of backlinks to just about all content that you create because you have total control over the bookmarks that you build.

What Content To Bookmark?

In general you will want to get into the habit of bookmarking every piece of significant content that you create. For blogs, this would be most blog posts and for static websites each page. There are some exceptions though. Ensure that anything you bookmark provides value in some way – this caters for the 'social' aspect. Don't bookmark your about page, privacy policy and so on. But do bookmark all of your real content pages.

SEO for Bookmarking

By using social bookmarking submission as a link building strategy you can build a large number of backlinks to each piece of content you bookmark but in order to make the effort worthwhile, you need to ensure that the bookmark information such as the title, description and tags are optimized for SEO purposes.

The anchor text for the backlink is simply the title in most cases so this is your most important field. You should have a keyword phrase in mind that you wish to rank for and then include that keyword in every field possible – the title, description and as one of your tags. Note that if your content has a title, it doesn't have to be the same as the title you use for the bookmark. Including your keywords prominently makes the bookmark more relevant and thus gives it more weight in the search engines.

One of the most common newbie mistakes is using fully automated tools for link building. Avoid all tools that promise complete automation. If a tool requires minutes of setup time, but promises thousands of backlinks do not use it. If a tool requires a fair amount of work you may consider it. Here are the top link building methods that you should avoid.

1. Automated blog commenting tools: latest version of Word-Press puts a Nofollow attribute on each link (Search Engines discards these links).
2. Manufactured links: they’re created by making thousands of fake blogs and interlinking them together.
3. Stolen links: Which are created by hackers who break Word-press and other CMS systems to inject your links.
4. Buying link: Google can easily detect purchased links. Net citizens can also report your site to Google.
5. 2 way linking schemes: Google updated its system to devalue those links.

Google software engineers spend lots of time on link analysis. You may have already been personally sandboxed for using these techniques. Don’t make the same mistake twice!  Spending hours creating a site and getting it banned is a painful experience.

But where do you get good links?

There is an easy method for discovering how to get relevant backlinks. Go to Google and type in the keyword you’re targeting. Write down URLs of your top competitors. Go to Yahoo Site Explorer https://siteexplorer.search.yahoo.com/mysites. Type in competitor’s URL, select “Explore URL”, click “Inlinks”, in Show Inlinks dropdown select “Except from this domain”, then select “Entire site”.

This will give you a list of all the backlinks that your competitor has. If the competitor has good rankings it means Google likes their backlinks. Write down all unique pages in the list. Now visit each page and analyze what type of site is linking to your competition.

Remember that link building is not about ranking your site. Link building is about outranking your competitors. Armed with this list you can negate the advantages that your competitor has.

So you’ve gone through the long process of optimizing your website for search engines; completed keyword research, applied your keywords to your HTML page titles ensuring they also appear in your content and submitted a sitemap to the major search engines, that must be it right? Wrong!

These are vital steps in the process and will definitely have a positive impact on your website rankings in search engines, but without ongoing link building you are unlikely to achieve that all important Page 1 spot (unless you have very little competition).

What is link building?

Link building is pretty self explanatory, it is simply the process of getting other websites to link to your site, however doing it right is somewhat less obvious.

Why is link building important?

Every link to your site is effectively seen as a vote for your site, therefore the more links your site has the more important search engines consider it to be, and this has the effect of gradually improving your sites rankings.

Why doesn’t everyone just exchange links?

Probably one of the first questions that springs to mind for most people, however when we talk about links having a positive impact we mean one way in-bound links, if you exchange links with people then you effectively cancel out the effectiveness of each link. It is also important to limit the number of outbound links on your own site.

Another key reason to avoid simply exchanging links is that search engines don’t like sites that constantly exchange links in order to trick them into ranking sites higher, and the longer term effect of doing this could be having your website penalized or even dropped from the search engines index.

What sort of sites should I try to get links from?

Lots of people stumble across the important of link building for their SEO efforts and then embark upon a campaign to get as many links as possible, however they miss one vital element of link building. Links should come from sites that are relevant to your website, otherwise it will carry very little value and end up being a wasted exercise!

There are countless ways to optimize your website and increase organic leads to your site.  Organic SEO is one of the most popular and reliable methods which is used to enable any website to rank in the Search Engine.  This enables us to break SEO down into two different methods:  off-page SEO and on-page SEO.

With organic SEO tactics websites can be optimized. It helps the sites to gain better position in the Search Engine, thus increasing your chances of alluring more and more customers. So make sure your website SEO package focuses on organic SEO.

Now let us discuss in detail seo packages and what are the components that should consist of. On-page Optimization actually deals with the SEO strategies (organic) that are employed on the web pages to optimize it. Many companies are using these strategies to get success in their business and you need to select an affordable seo company to do this work for you. They understand the benefits of organic SEO. It is not as straightforward as the other strands of internet marketing; nonetheless it is the perfect starting point for any kind of business.

Organic Search Engine Optimization requires a multi level approach and so you need to select the best los angeles seo company to do this work for you. Such companies need to know both on page and off page optimization tactics to optimize the site. Off-page optimization deals with the tactics that are employed off the website page to optimize it. Keep in mind a basic fact -Search engine optimization organizations falls in one of two groups- White Hat search engine companies and Black Hat search engine companies. A White Hat SEO organization will abide by the terms of services of the main search engines and will use content-based approach. On the other hand, Black Hat SEO organizations violate the terms of service and use technology driven approach.