Link Building
One of the most important factors of search engine optimization is the ability to create back-links to your website. Search engines rank your website much higher depending on how many back-links your site has. The more links to and from your site, the higher the page rank and the more sustainable your SEO strategy will become.
Link building is the process of increasing the number of places on the internet that link back to your page. These include:
- Newsletters
- Blogs
- Forums
- Article directories
- Advertisements
- Other websites
- Social bookmarking sites
Optimize4YouSEO focuses on four primary strategies to build a sustainable SEO campaign including:
1. Building internal through hyper-linking of specific and relevant keywords
2. Build high quality organic links with relevant content
3. Build a network of relevant and specific incoming links
4. Build a cooperative network with other providers for outbound links
The most important factor in link building is to have your site link from many different places all over the web. This does not mean spread your link around carelessly, as this will result in only short-term gains but not lead to a sustainable SEO campaign. Search engines determine both where the link is going as well as from where the link is originating.
