Building links is essential to getting good rankings in the search engines and social bookmarking submission is one of the easiest ways to gain a steady stream of backlinks to just about all content that you create because you have total control over the bookmarks that you build.

What Content To Bookmark?

In general you will want to get into the habit of bookmarking every piece of significant content that you create. For blogs, this would be most blog posts and for static websites each page. There are some exceptions though. Ensure that anything you bookmark provides value in some way – this caters for the 'social' aspect. Don't bookmark your about page, privacy policy and so on. But do bookmark all of your real content pages.

SEO for Bookmarking

By using social bookmarking submission as a link building strategy you can build a large number of backlinks to each piece of content you bookmark but in order to make the effort worthwhile, you need to ensure that the bookmark information such as the title, description and tags are optimized for SEO purposes.

The anchor text for the backlink is simply the title in most cases so this is your most important field. You should have a keyword phrase in mind that you wish to rank for and then include that keyword in every field possible – the title, description and as one of your tags. Note that if your content has a title, it doesn't have to be the same as the title you use for the bookmark. Including your keywords prominently makes the bookmark more relevant and thus gives it more weight in the search engines.