Monthly Archives July 2011

Building links is essential to getting good rankings in the search engines and social bookmarking submission is one of the easiest ways to gain a steady stream of backlinks to just about all content that you create because you have total control over the bookmarks that you build.

What Content To Bookmark?

In general you will want to get into the habit of bookmarking every piece of significant content that you create. For blogs, this would be most blog posts and for static websites each page. There are some exceptions though. Ensure that anything you bookmark provides value in some way – this caters for the 'social' aspect. Don't bookmark your about page, privacy policy and so on. But do bookmark all of your real content pages.

SEO for Bookmarking

By using social bookmarking submission as a link building strategy you can build a large number of backlinks to each piece of content you bookmark but in order to make the effort worthwhile, you need to ensure that the bookmark information such as the title, description and tags are optimized for SEO purposes.

The anchor text for the backlink is simply the title in most cases so this is your most important field. You should have a keyword phrase in mind that you wish to rank for and then include that keyword in every field possible – the title, description and as one of your tags. Note that if your content has a title, it doesn't have to be the same as the title you use for the bookmark. Including your keywords prominently makes the bookmark more relevant and thus gives it more weight in the search engines.

It's not a secret that public relations companies are using SEO in their techniques, when running PR Campaigns Online.  But if you give a very precise look to what exactly they are doing in terms of SEO, you will see that their list of techniques is quite standard and primitive.  No one wants to offend anybody here. They are doing PR and PR is their industry, it is normal that they are not experts in SEO and, logically, do not use the advanced toolkit of the SEO industry.

Still, among the most "advanced" thing that public relation companies can do in SEO is to:

- research the keywords

- use the keywords in titles of the articles, press releases, videos

- use the keywords in meta data (like description and tags)

Not bad. But this is definitely FAR-FAR AWAY from the real help that search engine optimization can give to the PR experts.

Instead of creating lots of info for reaching the objective of a PR campaign, you can create just several "public opinion units" (articles, press releases, blog comments, forum posts, videos, etc.) and build backlinks to the pages with these public opinion units.  And, when building backlinks, you can use the keywords for which you want to push these public opinion units in search engine results. Thus you know what exactly you info are pushing and on what keyword you are pushing it. If you need "XYZ company" – you target this keyword and you know that for this keyword your press release, article or video will outrank the competition.

When you have your own website and you are planning to earn money from it, you definitely would like to see it rank at the top of the search results for the keywords you are optimizing it for. And the way to do this is to use search engine optimization. However if you are new to internet marketing, it is perhaps better if you first undergo SEO training, whether a paid and formal one or just by your own self using all the free information that you can find online.

Do you have to attend SEO workshops just to learn the best ways on how to do search engine optimization? The answer is not really but of course it depends on your preference. Some people learn much better in a classroom environment where they can bounce off their ideas and questions from other people in the same room. There are also those who strive better when they learn on their own and at their own phase. So it will be better if you first assess your capabilities and not just your capacity to pay for even the most expensive SEO training course currently available.

For you to understand how search engine optimization or SEO actually works is to apply it in real life and not just to read and memorize all the SEO theories that you are feeding your mind. Because there must come a time when you have to stop the actual learning process and for you to start the practical application of SEO. This is the only way that you can effectively see for yourself and gauge if what you have been told about SEO is for real or if it is just all conjectures. After all you need to see the facts before you can determine if it is the truth.

The SEO, or Search Engine Optimization, industry has expanded massively over the last several years. It has grown to such a point that a number of SEO firms have evolved into critical parts of numerous companies' Internet marketing plans. Yet, even as the constantly morphing relationships between SEO strategies and search engine majors' algorithms have grown in sophistication, as well as in numerous other ways, not much has been accomplished to literally take the measure of how effective such SEO procedures and methods prove to be. Many business work in a yearly SEO project budget. The problem is only a few really actually follow up on conduct of their SEO programs. It's crucial to conduct an SEO audit that up to date with today's SEO technology. Like most audits, when you perform an SEO audit, you will be able to know exactly with methods are efficient and effective for your website. It will look for and point out breaches between expected and real website performance.

An SEO audit will give you the ability to estimate the sites status as it is evaluated by search engines. It should focus on your SEO keywords, link popularity, meta tags, and content, which makes up a sites infrastructure and framework. Your audit should conduct both a performance and quality review. If SEO work was performed on the site, an audit will measure the result of added value. What you seek from an SEO audit is information you need to make improvements for maximum benefits of your SEO investments. An SEO output is actually the report of the website's performance. It will reveal any concerns or problems that exist, which will cause poor website performance. It will also layout the best SEO techniques you can implement to improve your overall performance. Your audit report should also be able to point out which SEO methodologies you can remove from the SEO program completely, due to their lack of effectiveness.